What do you do when you make hand tools that scream “premium,” but you aren’t willing to settle for just shoehorning a handful of SKUs into a wall of competitors at a big box home improvement store? If you’re Black Rhino Tools, you 1.) make an end run around conventionality, and market your tools to an “adventure wrencher” who is passionate about outdoor adventure. Then 2.) You beautifully package them into collections known as OSKs (Oh Shit! Kits), then sell them in the same retailers where they buy the stuff that fuels their lifestyle: Bass Pro Shops, Cabela’s, West Marine, online, and many others. TWIO Brand has handled every aspect of the brand’s re-staging, from marketing strategy, to visual and verbal brand, social media, content, and merchandising.