Founded in 1920, Salt Lake City-based C.R. England is now the world’s largest refrigerated trucking company. TWIO Brand initially conducted a comprehensive research study that probed internal and external attitudes relating C.R. England and its competitors. Data gathered from that research became the rationale for a brand revitalization that followed. Those recommendations led to implementation of a visual and verbal brand identity evolution across all businesses and assets. The most visible implementation of this positioning is evident on C.R. England’s fleet of some 5,000 trailers. Today, some 60 percent of the company’s rolling stock has been transformed with colorful banner graphics that display the company’s comprehensive portfolio of transportation services. In addition, TWIO Brand has also conducted similar projects for a number of C.R. England subsidiaries.