Salt Lake City launched its GREENbike program in April 2013 with 10 stations and 55 bikes. By November 2013, 6,100 users had already taken nearly 25,361 trips, the equivalent of 390 trips per bike – the highest per bike usage of any city in the country with less than 50 bike share stations. The program has proved to be immensely popular and has received support from local government, businesses, and the media as well as from the general public. The system has embarked on a program to increase system density within the central business district by providing more bikes and stations that are placed closer together, and expanding the network outside the core area to reach other businesses, housing, and points of interest. TWIO Brand re-designed the website for the non-profit early in 2015, and also represents its interests via a seat on its board.