The Sinclair Oil Company was founded in 1916 in Independence, Kansas, birthplace of founder Harry Sinclair. For half a century thereafter, the company grew to become one of America’s largest, most recognized petroleum companies. Recognizing that its brand needed a facelift, especially via its network of distributor-operated retail facilities, Sinclair management turned to TWIO Brand for assistance. Symbolized by the universally recognized and revered dinosaur symbol, the company stands alone among integrated oil companies as being 100 percent American-owned and managed. Friendly, approachable and dependable, Sinclair is a fixture in hometowns large and small across the nation’s heartland. TWIO Brand has been responsible for a graphic redesign of the company’s retail stations. Sinclair facilities have gradually been undergoing a gradual transformation to fresh new graphics on pumps and canopies, all of which proudly display the familiar green dinosaur.