The Larry H. Miller Tour of Utah has grown from a respected, amateur bike race into one of only 
four UCI-sanctioned, multi-stage, North American pro cycling events. Showcasing some of the world’s most prestigious teams and cyclists, including Tour de France podium finishers and stage winners, national and Olympic champions, this event now attracts global attention during the first half of August. TWIO Brand helped transform the Tour’s brand identity into something that properly articulated its status as a world-class sporting event deserving of worldwide attention and respect. We’ve also directed all marketing–traditional and digital–as well as promotional, sponsorship, and brand-related activities for the event that is known across the world as, “America’s Toughest Stage Race,” a TWIO Brand element.