Ski Racing Magazine, in partnership with the U.S. Ski Team (USST), recently launched a mobile iOS application that delivers comprehensive access to breaking news and full-length stories from both SkiRacing.com and the USST. SkiRacing.com and the USST are two of America’s largest ski racing content providers, so the cobranded, fan-oriented app is the perfect channel for delivering latebreaking competition results, live timing and schedules. Ski Racing International began contracting its digital services through TWIO Brand in mid-2015. We are proud to play an instrumental role in the production and ongoing maintenance of the app.
As one of the early ski publications to drop print in favor of more efficient digital distribution, Ski Racing International, LLC launched its first iOS app in September 2010. The new app, developed and designed by Ski Racing and TWIO Brand, with support from the USST, includes critical feature additions and a streamlined user experience.
Ski Racing Publisher and COO Claire Abbe Brown said of the project, “This platform focuses on delivering our global multimedia coverage, from the junior levels through the World Cup, to our active audience of winter sport enthusiasts and supporters.”
U.S. Ski and Snowboard Association President and CEO Tiger Shaw added, “The U.S. Ski Team App powered by SkiRacing.com gives us a new way to engage with fans, and is an added tool to help reach new audiences and demographics.”
The app is currently available to download free of charge in the Apple iTunes Store, with new content and updates set to roll out regularly.