Is visual identity the same as a logo? Sure, but that only scratches the surface. In reality, corporate identity is the outward, verbal and visual articulation of the relationships, promises, products, culture, history, successes, access points, and everything else that makes up an organization. At a minimum identity consists of a wordmark, symbol, color palette and typography. These are the building blocks that comprise a visual shorthand for a company’s brand. TWIO Brand’s process of identity development and design is as sophisticated, complex and unique as the organizations for which they are designed.