Established in 1986, Western Rivers Flyfisher is Salt Lake City’s oldest and most popular specialty flyfishing retailer and outfitter. In late 2013 WRFF engaged TWIO Brand to provide a full complement of digital services, including a complete redesign of its eCommerce website, with backend inventory management, sophisticated search marketing and social media. WRFF and TWIO Brand regularly engage the store’s nationwide customer base in promotions designed to:
1. Continually identify where WRFF’s social media followers are located.
2. Grow its fan base across each social platform.
3. Raise brand awareness using specific, campaign specific hash tags.