Bill Cutting: Brand Strategy Director

Hometown: Ann Arbor, Michigan
How long in SLC: 39 years
Last book read: Spring Creeks by MIke Lawson
Favorite movie: The Princess Bride

As Director of Brand Strategy for TWIO Brand clients, Bill Cutting is in a position to apply his skills and experience most effectively. He began his career in production with ABC Sports. Through stints in broadcasting, film distribution, journalism, advertising and, finally, in the Utah agency business, he established himself as one of the region’s top communications professionals. In 1984 he helped found Penna Powers Cutting & Haynes, ultimately growing the company to its current position as one of the top five advertising agencies in Utah. Bill’s work for clients such as OptumHealth, 3M, DOD/DigiTech, Marker, the Salt Lake Olympic Organizing Committee (SLOOC), the Los Angeles Olympic Organizing Committee (LAOOC), and others, he earned a reputation for creativity, depth, and precision. During the past decade and a half, as chief strategist for TWIO Brand, Bill has used his unique abilities to create strategies, build brands and develop new business for a host of companies, both business-to-business and consumer, including Alsco, Reynolds Cycling, C.R. England, AlliedBarton Security Services, Sinclair Oil Company, the Larry H. Miller Tour of Utah, Tecnica-Blizzard-Nordica, and others. A competitive cyclist and musician, Bill has taught graduate-level strategy in the Gore School of Business, Westminster College.



Playing bluegrass guitar, fly fishing, road and mountain biking, skiing (backcountry and resort), hanging out with a wife, two adult kids, and a big Golden Retriever.

Unknown Talents:

Rode Alpe d’Huez and the Col de Galibier in the same day. Plays Sam Bush’s Brilliancy in the open position.

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